Mar 22nd, 2007
Go to the source
On March 6th I wrote about questioning where our food comes from. This article from the San Francisco Chronicle discusses the issue as well.
By Carol Ness
In the age of conscious consumerism, even water is complicated.
Deciding what kind to order in a restaurant — and to drink at home — has taken on the same complexity as buying what used to be simple foods like eggs (Do the hens roam free? What do they eat?) and milk (Do the cows graze on grass? Are they given antibiotics?).
And that makes bottled water in restaurants a worthy first topic for the Food section’s new ongoing feature, Food Conscious. Stories every few weeks will aim to feed Northern Californians’ growing demand for reliable information about what they eat and drink.
So hungry is the Bay Area for food facts that 2,000-plus people recently paid $10 apiece to see Michael Pollan, author of "The Omnivore’s Dilemma," chat with Whole Foods CEO and founder John Mackey about the future of food. The event sold out UC Berkeley’s Zellerbach Hall.
"Why would 2,000 people pay to come see a journalist and a grocer?" Pollan asked the crowd, before answering his own question: "I think we’re witnessing a social revolution."
continue at San Francisco Chronicle
Author Information - During his spare time Eric writes for and maintains wannaveg.com. For his day job he works for an electronics company in San Diego, CA. Eric has been a vegetarian for about 10 years and believes that going 'green' and reducing meat consumption go hand-in-hand. 
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Eric
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This is a great article.
I agree. I was thinking that it is a pretty sad thing when we MUST be conscious about everything we eat from the perspective of health and ethics. However, this consciousness is changing the way we all eat. If we choose food that is healthy and ethical, food companies will make more of that kind of food. In a sense…everyone that eats this way is a pioneer in changing our food system. Not bad.