Mar 22nd, 2007
On March 6th I wrote about questioning where our food comes from. This article from the San Francisco Chronicle discusses the issue as well.
By Carol Ness
In the age of conscious consumerism, even water is complicated.
Deciding what kind to order in a restaurant — and to drink at home — has taken on the same complexity as buying what used to be simple foods like eggs (Do the hens roam free? What do they eat?) and milk (Do the cows graze on grass? Are they given antibiotics?).
And that makes bottled water in restaurants a worthy first topic for the Food section’s new ongoing feature, Food Conscious. Stories every few weeks will aim to feed Northern Californians’ growing demand for reliable information about what they eat and drink.
So hungry is the Bay Area for food facts that 2,000-plus people recently paid $10 apiece to see Michael Pollan, author of "The Omnivore’s Dilemma," chat with Whole Foods CEO and founder John Mackey about the future of food. The event sold out UC Berkeley’s Zellerbach Hall.
"Why would 2,000 people pay to come see a journalist and a grocer?" Pollan asked the crowd, before answering his own question: "I think we’re witnessing a social revolution."